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Local Keyword Research

August 30, 20232 min read

SolveTech Media Tupelo Ms Digital Marketing

The Ultimate Guide to Free Local Keyword Research 📖

Local businesses can't afford to overlook the power of local SEO. One of the foundational steps in optimizing for local search is conducting local keyword research.

But what if you're on a tight budget? Well, here's a guide to doing local keyword research for FREE!

Keyword Tupelo Ms digital marketing flyer

1. Google's "Autocomplete" Feature

Start with the basics. Type your service or product into Google's search bar followed by the name of your city or town. Google's autocomplete feature will provide a list of commonly searched terms. This is a goldmine for local keyword ideas.

2. Google Trends

Google Trends allows you to see the popularity of search queries over time. By setting the geographic area to your locality, you can identify trending local keywords and topics relevant to your business.

trends.google.com/trends/

3. Google Keyword Planner

While primarily a tool for advertisers, Google Keyword Planner is free and provides valuable data on search volume and competition. Input potential keywords and filter results by your target location to get localized data.

ads.google.com/home/tools/keyword-planner/

4. Google My Business Insights

If you have a Google My Business listing (and you should!), the platform offers insights into the search queries people use to find your business. This can give you a direct look at the local keywords relevant to your offerings.

5. Competitor Analysis

Search for your services or products in your locality and see which businesses pop up. Browse their content, meta tags, and URLs to glean potential keyword ideas.

6. Community Forums and Social Media

Platforms like Reddit, Quora, or local Facebook groups can be goldmines for local keyword research. See what terms locals use when discussing topics related to your business.

7. Answer The Public

This free tool generates questions people ask about specific keywords. While it's not inherently local, combining its results with local terms can yield excellent keyword ideas.

answerthepublic.com

Local keyword research doesn't have to break the bank. With a combination of free tools and a bit of creativity, you can uncover the terms your local customers are using to search for your products or services. Remember, it's not just about finding keywords but understanding the intent behind them. Once you've got your list, integrate these keywords naturally into your website content, meta tags, and online listings to boost your local SEO efforts.

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