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Your Website Should Be More Than Just A Pretty Face.

August 22, 20232 min read

"Functionality should be the foundation, aesthetics is the cherry on top." - CF

Having a website is no longer just about showcasing your brand's aesthetics. It's about functionality, efficiency, and most importantly, conversion.

Think of your website as a member of your sales team.

Would you be satisfied with a team member who looks good but doesn't bring in any results? Probably not. Similarly, your website needs to be more than just aesthetically pleasing; it needs to work for you.

Your Website should work for you. Tupelo Ms Digital Marketing

Here's how you can ensure your website is a functional member of your team:

1. Contact Forms Integrated with Your CRM

A contact form is the bridge between potential clients and your business. But if these forms don't integrate seamlessly with your Customer Relationship Manager (CRM), you're missing out on potential leads. Integration ensures that every query, every potential lead, is captured and managed efficiently.

2. Chat Widgets with Instant Push Notifications

In an era of instant gratification, customers expect immediate answers. Chat widgets serve this need. But it's not enough to just have a chat feature; it should send you instant push notifications. This ensures that you're always in the loop and can respond to potential clients in real-time, increasing the chances of conversion.

3. Pop-Up Forms That Offer Value

Pop-ups can be annoying, but not if they offer something of value. Whether it's a discount, a free e-book, or a subscription to a valuable newsletter, your pop-up should entice visitors to engage. It's a simple yet effective way to capture leads.

4. Lead Magnets

Lead magnets are tools that offer value in exchange for a visitor's contact information. This could be a free webinar, a downloadable guide, or an exclusive video. The idea is to provide something so enticing that visitors willingly give their information, turning them into potential leads.

5. Plenty of Call-to-Actions (CTAs)

A CTA is a prompt that encourages visitors to take action. Whether it's "Sign Up Now," "Learn More," or "Get a Free Quote," your CTAs should be clear, compelling, and strategically placed throughout your website. A well-placed CTA can be the difference between a visitor leaving your site or becoming a lead.

🤔 While aesthetics play a crucial role in attracting visitors, it's the functionality that converts them into leads.

Your website should be an active member of your team, working around the clock to bring in results.

By integrating contact forms with your CRM, having chat widgets with instant notifications, offering valuable pop-ups, using lead magnets, and strategically placing CTAs, you ensure that your website is not just a pretty face but a hard-working member of your team.

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